Competitive environment analysis is a very important factor in managing a company and planning its export activity efficiently. Competitive environment is the environment which has an impact on your company but which your company itself can also change and shape.

The capacity of influencing the environment differs and depends on your company's competitive position. Competitive environment includes all the businesses that work in cooperation or competition with your company.

 

Competitive environment determines the conditions in which your company operates and develops in a given branch of industry and on a given market.

The analysis of the branch in which your company operates provides important information on its dynamics, the behaviour of suppliers and customers and, first of all, on the practices of the competitors. This makes it possible to assess the business' current and future attractiveness as well as the risk involved in entering a new market. Moreover, it provides information on the pricing level of the competition as well as on the preferences and behaviour of foreign consumers.